Twilight Night Markets - Popup Event

Goodwill projects partnered with government stakeholders on a local and state level to install and operate a community focused Christmas market. The twilight markets were modelled off the concept of European Christmas markets, with an Australian twist.

With Goodwill’s extensive 11 years’ experience in creating market event services, the Twilight Night markets were a great way to illustrate our exceptional abilities to create a festive space. The Carseldine markets and Early Bird markets were selected to be transformed into a twilight Christmas night markets which were festive in theme and had a variety of activities and food options available.

Goodwill projects provided:

  • Event management
  • Site design, mapping and production
  • Curation, scheduling and coordination of stallholders
  • Event management
  • Staffing services
  • Concept development
  • Production, site styling and direction
  • Marketing and social media services
  • Careful curation of stallholders and vendors

The Brief

The brief was to not only style the location to successfully portray a Christmas market within the suburbs, but also create a festive atmosphere through the curation of stalls and through the production of the markets.

The Solution

Goodwill Projects was able to create a Christmas wonderland at both the Carseldine and Early Bird. The twilight markets saw great activities and features including Christmas themed farm-fresh produce, exclusive stalls, live Christmas themed entertainment and speciality gourmet food stalls. The online marketing saw the events reach an audience of 30,000 people and thousands of attendees on the day.