Ride 2 Work - Popup Event

Working in partnership with Bunker coffee, Breakfast Shack and Theo Yogurt, Goodwill projects successfully operated and managed a breakfast event for the official Ride 2 Work Day.

Ride 2 Work is a national event held every October and is the largest celebration of commuter riding in Australia. The day celebrates the benefits of riding to work and brings together the communities that support it.

Goodwill Projects Provided

  • Event management
  • Site design and production
  • Curation, scheduling and coordination of stallholders
  • Concept development
  • Production, site styling and direction
  • Marketing and social media services
  • Entertainment Curation

The Brief

The main objective of the ride 2 Work day is to normalize the idea of riding to work and encourage more Australians to ride to work on a regular basis. Goodwill Projects task was to celebrate and further encourage the community to ride to work through a pop up event.

The Solution

Goodwill projects was successfully able to organize a themed pop up event, with the first 150 riders to receive a free breakfast in collaboration with Bunker coffee, Breakfast Shack and Forbidden Fruit Yoghurt. The day also saw a bike repair station and free bike service available from Rolling Fix, a Brisbane based bike company.