Carseldine Twilight Markets – Holiday Activation

Goodwill Projects partnered with the Qld State Government to deliver a family friendly community Christmas event at the Carseldine Government Precinct.

GWP transform the Government site into winter wonderland featuring live entertainment, kid’s activities including Santa Claus, train rides, jumping castle, face painting, live entertainment plus international food court, Xmas desserts, fresh produce, gourmet provisions, and last minute gifts.

Goodwill Projects provided:

  • Concept development, design and branding
  • Production, site styling and direction
  • Event Production and Management
  • Vendor Management and Site Management
  • Tailored curation of stall holders and vendors
  • PR, Marketing and social media campaigning
  • Bespoke installation design
  • Signage

The Brief

Curate a family friendly Christmas Markets that engages the local community allowing them to participate in the site and celebrate the festive season in a safe and welcoming environment.

The Solution

GWP designed and installed Christmas themed signage including wayfinders, punny signs tailoring the content to the local community. Managing the booking, bump in and out of over 170 speciality stall from international food, desserts, fresh produce, gourmet provision, to gifts, arts and craft vendors. All-inclusive management of the event included PR, Marketing and social media to the onsite operations including full cleaning, waste, water services, installation of customer seating and decorative lighting.

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