About Us

Goodwill Projects have a proven track record in delivering successful events and activations on both a large, and in smaller, boutique settings.

From conceptualisation and theming through to operational management, Goodwill Projects comprehensively creates and manages each event.

We regularly partner with a wide range of stakeholders including local & state government, chambers of commerce, property developers, schools and community organisations to produce innovative events and meaningful outcomes.

This is made possible by the enthusiasm, commitment and experience of our team who live & breath markets 7 days a week. Contact us anytime! Our details are below.

    Our Vision

    We want to provide a platform for skilled, passionate individuals to start their dream business, launch their passion project or realise their ideas without the significant up front challenges of a bricks and mortar store, or long term contract. Market activation's offer a genuine alternative to those starting out.

    We love seeing success stories and people's hard work and passion turn into something special , growing into the next big thing in retail or food throughout Australia.

    Some of the best known Brisbane fashion designers, chefs, bakers and makers originated within the rich history of the Brisbane market scene and we like to think this is only the beginning!

    See our projects

Our Team

We are a group of passionate individuals with comprehensive experience managing major events & markets for over 10 years in SE QLD.

    Mark Power

    With over a decade of senior management experience within the hospitality and events industry, Mark relishes the opportunity to activate and showcase South East Queensland’s exciting fresh food culture and seeing small business flourish.

    Linh Thuy Nguyen

    Chief of staff for HSBC & Baoviet Financial Services & Insurance Group in Vietnam for over 6 years, Linh uses her incredible organisational skills to manage Goodwill Projects’ office and customers.

    Jayme Cooper

    A talented project manager with over 10 years experience in the hospitality sector, and a current Law student, there is not much Jayme can’t do when it comes to events & planning!

    Douglas Gilmour

    A creative hospitality and licensed concept leader, with a decade of experience including senior management roles in some of SE QLD's most exciting hotels groups, Doug brings this knowledge as well as a personal passion for photography and music to host Event Management role at Goodwill Projects.

    Deborah Horsfall

    Debbie’s experience includes several years in retail banking and investment. However, it is the fourteen years at the Brisbane Markets in an Accounting role that made it an easy switch to the Goodwill Projects Team.

    Mo Li

    Mo Li

    Holding a Master of Communication, Mo Li is an experienced communications Account Executive and Project Manager having worked within some of China's leading communications consulting company's. Mo Li's uses her incredible experience and insight to manage Goodwill Projects targeted marketing campaigns and strategies. Being bilingual, Mo Li is working closely with the growing Chinese community and tourists to increase GWP's Farmers Markets and events brand awareness.


    Georgia Parkes

    Recent marketing graduate, with over six years experience in event management and the hospitality industry, Georgia, brings her strong communication skills and personable attitude to execute all roles with success and a smile.


    Teigan Guy

    With a bachelor in Digital Design, several years of agency experience and perchance for puns, Teigan loves to use her creativity to bring concepts and events to life... especially when she's wearing her best creative Christmas shirt.