Barktober Fest – Pop up Event

Working in collaboration with local businesses and charities, the team at Goodwill Projects curated a celebration for the dogs of Carseldine whilst raising awareness around adoption and animal welfare.

Held on 28th October, 2017 Goodwill Projects partnered with Animal Welfare League Qld (AWLQ) and Friends of the Hound to deliver the successful event attended by over 4,000 visitors.

Goodwill Projects provided:

  • Concept development
  • Production, site styling and direction
  • Marketing and social media campaigning
  • Design and branding
  • Bespoke installation design
  • Signage
  • Tailored curation of stallholders and vendors
  • Interactive competition

The Brief

Develop a concept to celebrate dogs of Carseldine including a detail media strategy and site activation plan that will engage and entertain attendees whilst raising awareness around AWLQ’s adoption program.

The Solution

The Goodwill Projects team transformed the site into a puppy paradise, setting up a number of dog friendly activities to encourage attendees to bring along their hounds to the event including:

  • A Pawparazzi photo contest, guests were encouraged to enter their dogs prior to the day and to drive traffic on the day the finalist were showcased at our voting station. Winners received a puppy prize pack worth over $150 full of doggy goods from speciality stores attending the event;
  • Puppy Adoption Zone, run by the AWLQ, primary raise awareness about the work AWLQ. This was highly successful with all rescue dogs on the day being adopted by attendees and a high number of attendees registering to be a part of the foster program;
  • Friends of the Hound pop up, raising awareness around Greyhound welfare and adoption;
  • Little Critters Petting Zoo and Welfare Rescue Centre, provided kids the opportunity to interact with RSPCA rescue farm animals in a safe and educational environment;
  • Pet and animal speciality market stalls including treats, toys, clothes and accessories;
  • A puppy kissing booth;
  • Puppy plunge pools;
  • Arts and craft activity pop up from the team at West End Raw Arts;
  • Jumping castle and train rides; and
  • Live music and entertainment.

As seen in -